Social Media Marketing Manager
jpmorgan-chase-%26-co. -
Chicago, IL, United States |
2024-09-04 00:26:24
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Join our rapidly expanding Commercial Banking Integrated Media Team as a Social Media Strategy and Execution expert. If you`re an independent, solution-oriented team member with a keen eye for detail and a passion for process, this role is for you. Thrive in a fast-paced environment, stay updated with the ever-changing social media landscape, and bring your leadership skills to our dynamic team. |
As a Social Media Marketing Manager within our Commercial Banking Integrated Media Team, you will be a key leader responsible for the development and execution of comprehensive social media campaigns. You will work closely with department leadership to meet marketing objectives and manage a team of Social Media Marketing Associates. Your role will require a strong background in program analytics and optimization, and the ability to multi-task in a fast-paced environment.
Job Responsibilities
- Lead, develop and execute comprehensive social campaigns to support all CB initiatives; working closely with the Integrated Media leads on integrated media campaigns from briefing, planning, execution through to campaign reporting; experience running paid and organic campaigns on LinkedIn is required
- Develop thoughtful tactical recommendations, bringing innovative ideas to the table for all campaign objectives
- Key liaison between the marketing team and social media partners i.e (LinkedIn)as well as other social teams in other JPMC LOBs
- Collaborate with all stakeholders within the Marketing and Communications team and provide strategy, advice and effective solutions to launch social media campaigns
- Work closely with creative team to ensure creative aligns with content strategy and develop distribution plans for maximum impact
- Partner closely with marketing team members to determine campaign goals and set target KPIs
- Translate business strategy into social media campaigns and coordinate execution across channels
- Manage internal and external vendors in the development and execution of paid social campaigns
- Detailed at tracking expenses, invoicing, keeping budgets up to date and monitoring spend while campaigns are in flight
- Contribute ideas and solutions for digital, social, web, video, photo, story, gif creative and more
- Mentor and manage a team of Social Media Marketing Associates
Required Qualifications, Skills, and Capabilities
- Bachelor’s degree in a related field required
- 7+ years in a digital media role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
- Knowledge of social media platforms is a must
- Knowledge of working within LinkedIn’s campaign manager tool is required
- Experience managing social media marketing programs
- Experience in buying and managing paid social media marketing campaigns
- Ability to work independently with multiple partners to execute strategic projects and paid media campaigns
- Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
- Strong project management skills with strong time management, organizational, planning and follow-up skills
- Critical thinker and team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
- Advanced skills in Excel and PowerPoint, as well as social media analytics (e.g., understanding measurement, benchmarks, campaign reporting
Preferred Qualifications, Skills, and Capabilities
- Social media community management experience a plus, but not required
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