hertz - Estero, FL, United States | 2024-09-06 01:01:57

A Day in the Life:

Successfully plan, manage, and forecast global advertising budgets to maintain optimal levels of media mix and efficiency in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results across the team and organization. 

What You’ll Do:

• Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation
• Plan and forecast global media investments and their associated returns with executive-level reporting
• Partner with Finance to produce monthly marketing forecasts, close-of-month reports, and long-range business plans
• Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights
• Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media
• Manage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reporting
• Develop and review digital materials for accuracy and timeliness of content, including creative trafficking sheets
• Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots
• Prepare pre-, mid-, and post-campaign presentations to report on media strategy against media goals
• Assess media campaign results and propose improvements
• Manage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requests 
• Collaborate across functions to define the objective, scope, and prioritization of product initiatives.
• Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly basis
• Consolidate Brand Marketing budgets, with monthly deliverables 
• Propose, coordinate, and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buy
• Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences and messaging 
• Manage aspects of digital marketing operations, including key publisher/partner relationships and agency support

 

What We’re Looking For: 

• Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred) 
• 3 -5 years of professional experience in digital marketing
• 3-5 years managing and implementing successful paid, omnichannel advertising strategies
• Google AdWords and Google Analytics expertise
• Travel industry experience a plus
• Expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results
• Media buying and planning experience
• Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms
• Strong understanding of current on market, competition, trends, tactics, concepts, practices, and procedures
• Agency experience preferred
• Proven track record of working under tight deadlines while keeping others on-schedule
• Proactive with account recommendations and sharing industry insights
• Highly proficient in MS Office, especially Excel
• Ability to collaborate with internal and external stakeholders across multiple functions and locations
• Ability to influence
• Flexible and adaptable; ability to work effectively in ambiguous situations 
• Excellent verbal and written communication skills  
• Excellent organizational and multitasking 
• Results driven, ability to make decisions and help solve problems
• Ability to drive process and organizational change.
• Ability to motivate teams and keep a positive attitude in a fast-paced deadline-driven environment.
• Ability to work under minimal supervision with a goal-oriented mindset.
• Ability to see the big picture and leverage critical thinking and decision-making skills.
• Excellent organization, time management, delegation, and prioritization skills.
• Courageous leadership and accountability.

 

What You’ll Get:

• Up to 40% off any standard Hertz Rental   
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more

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